Parrtjima 2026

Parrtjima needed content that could move beyond capturing the festival as a visual spectacle, and instead reveal the deeper stories, culture, artists, people and place behind the event. We built and executed a social-first content system across 10 nights, delivering 30+ assets, long-form pieces, overnight edits, artist interviews and creator-led reels. The result was a more local, lived-in and story-led approach that helped audiences experience the festival beyond the lights.